40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think

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40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think

Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.

A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.

Just like with commercial advertisements, having just the facts is not enough. They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.

According to “Father of Advertising” David Ogilvy, his contemporary, Howard Gossage, said that “advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” We definitely agree, which is why we wanted to share this list of social cause advertisements with you!

Torture Victims Are People Just Like You And Me
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Torture Victims Are People Just Like You And Me
Advertising Agency: Advico Y&R, Zurich, Switzerland

Stop The Violence: Don’t Drink And Drive
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Stop The Violence: Don’t Drink And Drive
Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Premature Ending: “If you smoke, statistically your story will end 15% before it should.”
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Premature Ending: “If you smoke, statistically your story will end 15% before it should.”
“THE END. If you smoke, statistically your story will end 15% before it should. For help with quiting call QUITTLINE on 0200 00 22 00″ (Advertising Agency: Iris, London, UK)

World Wide Fund For Nature: Frightening vs. More Frightening
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - World Wide Fund For Nature: Frightening vs. More Frightening
Advertising Agency: DDB&CO., Istanbul, Turkey

Your Skin Color Shouldn’t Dictate Your Future
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Your Skin Color Shouldn’t Dictate Your Future
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Your Skin Color Shouldn’t Dictate Your Future
Advertising Agency: Publicis Conseil, Paris, France

Deforestation Continues With The Turn Of A Page
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Deforestation Continues With The Turn Of A Page
Advertising Agency: LINKSUS, Beijing, China

Unhate
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Unhate
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Unhate
Advertising Agency: Fabrica, Italy

Elm Grove Police Department: Slower Is Better
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Elm Grove Police Department: Slower Is Better
Advertising Agency: Cramer-Krasselt, Milwaukee, USA

Save Paper – Save The Planet
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Save Paper – Save The Planet
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

Air Pollution Kills 60.000 People A Year
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Air Pollution Kills 60.000 People A Year
Advertising Agency: unknown

Liking Isn’t Helping. Be A Volunteer. Change A Life
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Liking Isn’t Helping. Be A Volunteer. Change A Life
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Liking Isn’t Helping. Be A Volunteer. Change A Life
Advertising Agency: Publicis, Singapore

Bird Conservation: If You Don’t Pick It Up They Will
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Bird Conservation: If You Don’t Pick It Up They Will
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa

What We See When You Smoke
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - What We See When You Smoke
Advertising Agency: JWT, Atlanta, USA

Animal Anti-Cruelty League: That’s Not A Football
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Animal Anti-Cruelty League: That’s Not A Football
Advertising Agency: Lowe Bull, Cape Town, South Africa

Bangalore Traffic Police: Don’t Talk While Driving
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Bangalore Traffic Police: Don’t Talk While Driving
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Bangalore Traffic Police: Don’t Talk While Driving
Advertising Agency: Mudra Group, India

Child Soldiers: It’s Not Happening Here, But It’s Happening Now
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Child Soldiers: It’s Not Happening Here, But It’s Happening Now
Creative/Art director Pius Walker, Amnesty International, Switzerland.

Censorship Tells The Wrong Story
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Censorship Tells The Wrong Story
Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

Distracted Driving: Think Of Both Sides
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Distracted Driving: Think Of Both Sides
Advertising Agency: Red Pepper, Ekaterinburg, Russia

Every 60 Seconds a Species Dies Out. Each Minute Counts
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Every 60 Seconds a Species Dies Out. Each Minute Counts
Advertising Agency: Scholz & Friends, Berlin, Germany

Innocence In Danger: Where’s The Pedophile?
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Innocence In Danger: Where’s The Pedophile?
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Innocence In Danger: Where’s The Pedophile?
Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

Sexual Predators Can Hide In Your Child’s Smartphone
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Sexual Predators Can Hide In Your Child’s Smartphone
Advertising Agency: Herezie, Paris, France

Smoking Causes Premature Aging
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Smoking Causes Premature Aging
Advertising Agency: Euro RSCG Australia

You’re Not A Sketch. Say No To Anorexia
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - You’re Not A Sketch. Say No To Anorexia
Advertising Agency: Revolution Brasil

Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now
“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)

Global Action In The Interest of Animals: Plastic Bags Kill
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Global Action In The Interest of Animals: Plastic Bags Kill
Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

What Goes Around Comes Around. Keep The Sea Clean
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - What Goes Around Comes Around. Keep The Sea Clean
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - What Goes Around Comes Around. Keep The Sea Clean
Advertising Agency: JWT, Dubai, UAE

Tailgating Isn’t Worth It. Give Trucks Room
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Tailgating Isn’t Worth It. Give Trucks Room
Advertising Agency: Amélie Company, Denver, Colorado, USA

Sea Shepherd Conservation Society: When You See A Tuna, Think Panda
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Sea Shepherd Conservation Society: When You See A Tuna, Think Panda
Advertising Agency: Ogilvy & Mather, Singapore

Sleepiness Is Stronger Than You. Don’t Drive Sleepy
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Sleepiness Is Stronger Than You. Don’t Drive Sleepy
Advertising Agency: BBDO Bangkok, Thailand

See how easy feeding the hungry can be?
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - See how easy feeding the hungry can be?
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa

Causing Cancer By Yourself
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Causing Cancer By Yourself
Advertising Agency: Dentsu, Beijing, China

Deforestation And The Air We Breathe: Before It’s Too Late
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Deforestation And The Air We Breathe: Before It’s Too Late
Advertising Agency: TBWA\PARIS, France

For The Homeless, Every Day Is A Struggle
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - For The Homeless, Every Day Is A Struggle
Advertising Agency: Clemenger BBDO, Melbourne, Australia

The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking
Advertising Agency: EURORSCG Prague, Czech Republic

One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?
Advertising Agency: Grey, Toronto, Canada

Breast Cancer Awareness Bra
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Breast Cancer Awareness Bra
Advertising Agency: Bolero, Fortaleza, Brazil

What Goes Around Comes Around: Stop The Iraq War
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - What Goes Around Comes Around: Stop The Iraq War
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - What Goes Around Comes Around: Stop The Iraq War
Advertising Agency: Big Ant International, New York, USA

Women: Auto-Complete Shows Perceptions Of Women
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - UN Women: Auto-Complete Shows Perceptions Of Women
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - UN Women: Auto-Complete Shows Perceptions Of Women
Advertising Agency: LOWE GGK, Warsaw, Poland

Animal Abuse And Shelters: Same Pet, Different Owner
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Animal Abuse And Shelters: Same Pet, Different Owner
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Animal Abuse And Shelters: Same Pet, Different Owner
Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

Buckle up. Stay alive
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think - Buckle up. Stay alive
Advertising Agency: Lg2, Quebec, Canada

Source: Bored Panda via TrueActivist

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Thinking Humanity: 40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think
40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think
Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.
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Thinking Humanity
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