The sales claim and its proposed explanation would need separate evidence; neither establishes a medical conclusion about aspartame. More people around the world are making better choices and you can read more about that and the dangers associated with the Coke here.
I came across this video and thought it would be appropriate to share in light of Coca-Cola's recent move to bring awareness to and “join together” in fighting obesity. This comes before their more recent ad campaign to defend artificial sweeteners like aspartame.
It's the brutally honest Coca-Cola commercial you'll never see on television. This is a voiced over version of the original Coke commercial which you can see here.
Source: Collective Evolution
A replacement voice changes the advertisement
The Coca-Cola parody reuses an advertising format to make a critical argument. The altered narration should be clearly distinguished from the company’s original words. Sales changes do not establish the medical claims attached to the parody, and a 2013 debate cannot serve as a current assessment of a sweetener’s risks or permitted uses.
What health agencies concluded about aspartame in 2023
Ten years after this post, two World Health Organization bodies reviewed aspartame. In July 2023 the International Agency for Research on Cancer classed it as “possibly carcinogenic to humans” (Group 2B), on limited evidence, while the joint FAO/WHO expert committee on food additives kept the acceptable daily intake at 0–40 mg per kilogram of body weight, finding the evidence of a cancer link in humans “not convincing”. The WHO said an adult weighing 70 kg would need to drink more than nine to fourteen cans of diet soft drink a day to exceed that limit, assuming no other sources. Both bodies called for more research.
Sources: World Health Organization, 14 July 2023: Aspartame hazard and risk assessment results released
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