Russian artist, Ellen Sheidlin, who goes by the name 'Sheidlina', has become an internet superstar due to her surreal photography and modeling that she posts on her Instagram.
Without a doubt, these are some of the most innovative, surreal, provocative and sometimes disturbing photography shoots you will likely ever see. We are all used to normal Instagram shoots of models posing in their fancy clothes or lounging by a world-famous landmark, but these really are something different. With a focus on strong candy colours, combined with mystical elements, they are a sight to behold. Perhaps, the thing that sets Ellen apart from all others, is that you can tell by her posts that a huge amount of work, creativity, planning and technical know-how have gone into each.
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She is also able through her work to shine a light on social issues and contemporary society, such as social-media use, mental-health problems and vegetarianism.
The 25-year-old has now amassed over 4.5 million followers on the image platform and is gaining more by the day. She also blogs, writes articles and is involved with other photography projects. What is certain is that when following her you will never see the same thing twice, and you will most certainly see something that you could never have predicted that will instantly grab your attention.
Her works range from a bizarre arm twisting shoot that looks like it is shot inside a mental hospital, a vegan road-kill scene involving a deer made of watermelon, and a jigsaw Kremlin.
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In an interview with Kaltblut magazine, she says of her work:
"I realized that the main interest for my fans to follow me was my face. My selfies collected the greatest number of likes and comments and then I decided that the best way to preserve and multiply interest in me is to add myself to my idea. Today, normal selfies are the most unvalued photos, the public always waits for something unusual, they are absolutely not satisfied with just a photo. Everything sooner or later goes out of fashion: style, colours, even memes, but an idea will never become mainstream, it is eternal."
She was asked just how it is possible to separate her characters from her real-life persona. To which she replied:
"For me it was never a problem, in general I'm very similar to the character that I created. Internet is a part of my life, especially now, when I've created my own exhibition, where everyone can take pictures in the style of my instagram with interactive exhibits that repeat my photos."
It really is inspiring that someone is using a platform such as Instagram to its fullest potential to communicate and engage followers into her artwork.
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