Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

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Fashion brands often come under fire for shamelessly copying other brands or artists and adopting elements from local cultures.

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Fashion brands often come under fire for shamelessly copying other brands or artists and adopting elements from local cultures.


In 2017, when Dior’s pre-fall collection came out, many people started noticing that some of their clothes looked strangely familiar. The designs put the little Romanian region of Bihor in the spotlight. As it turned out, Dior’s coat bears a surprising similarity to the traditional Bihor coat. The famous fashion house is now selling this coat for a staggering sum of 30,000 euros. None of their proceeds will go to Bihor’s community, however, since Dior never credited the source that might have fuelled their inspiration.


This situation led the Romanian people to find a genius way to fight against cultural appropriation. In fact, Romanian fashion magazine, Beau Monde, has launched a campaign to set things straight. With some help of native Bihor craftsmen and designers, they've created a brand new fashion line aiming to preserve their traditions. That's how Bihor Couture was born. This project gives fashion enthusiasts the chance to buy authentic traditional Bihor clothes for a much lower price and then directly pays the local craftsmen who made the clothes.


Scroll below to enjoy Bihor’s designs!


More info: bihorcouture.com | youtube.com


Bihor is a small Romanian region filled with unique and beautiful cultural traditions.

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Bihor Couture


People there are proud of their traditional clothing designs

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

mirceacantor


That distinguishes them from other cultures

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Romania Tourism


However last year, when Dior’s pre-fall collection came out, people began to notice that some of their clothes looked oddly familiar.

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Vogue


They bear a surprising similarity to the traditional Bihor jacket

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Ţara Binşului


Here are the clothes side by side

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Vogue La Blouse Romaine


The similarities are striking.

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Vogue Romania Tourism


Dior is selling the clothes for 30,000 euros.

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Vogue lablouseroumaine


Nevertheless, none of their proceeds will go to Bihor’s community, since Dior never credited it as their source of inspiration

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Vogue Romania Dacia


To fight against cultural appropriation Romanian fashion magazine, Beau Monde, launched an excellent campaign.

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Bihor Couture


With some help of native Bihor craftsmen and designers, they've created a brand new fashion line, Bihor Couture

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Bihor Couture


The project gives fashion enthusiasts the chance to buy authentic traditional Bihor clothing for a significantly lower price, while directly paying the local craftsmen who created the clothes.

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Bihor Couture


Watch the video below to learn what Bihor’s fashion critics said about Dior’s clothing:



Here are a few things people are sharing about the issue:

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style

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Thinking Humanity: Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style
Romanian People Found A Genius Way To Fight Against Dior For The Sake Of Their Traditional Clothing Style
Fashion brands often come under fire for shamelessly copying other brands or artists and adopting elements from local cultures.
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Thinking Humanity
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