Bon and Pon: The Sendai Couple Known for Coordinated Outfits

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First published April 3, 2017.

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

While some people struggle to find a pair of socks that match, this coordinated couple from Japan effortlessly match their clothes, and as you can see from these pictures, the resulting outfits are eye-catchingly awesome. They go by the name bonpon511 on Instagram (a combination of their names, plus the date of their wedding anniversary), where they have over 65k followers, and while they might be in their sixties, their eye for fashion is keener than that of somebody half their age. Which outfit do you like the best? Let us know in the comments below, and don't forget to vote for the best!

More info: Instagram

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Bon and Pon: The Sendai Couple Known for Coordinated Outfits

Source: Bored Panda

Matching without becoming identical

The charm of these outfits lies in coordination rather than duplication. A shared colour, a repeated pattern or a similar silhouette lets two looks speak to each other while remaining separate. Coverage at the time noted that the couple aimed to match at least one accessory, colour or pattern, and their publisher later described a wardrobe built largely from everyday labels such as UNIQLO, MUJI and GAP, which is part of the appeal: the effect comes from choices, not expensive pieces. In Japan this kind of pairing has its own name, osoroi coordinates. Compare a few photographs and see which element does the connecting. The result feels intentional because the relationship is visible without requiring every item to match.

Style as a small shared ritual

The ages, the 37-year marriage and the follower count above describe the couple in spring 2017, shortly after they began posting in December 2016. The handle combines their nicknames, Bon and Pon, with their wedding date, 11 May 1980. The following grew remarkably fast, to about 179,000 within days of international coverage in March 2017, and their first book, published by Shufunotomo, cited 560,000 followers; it has since appeared in other languages. Their most inviting idea is still a creative activity a couple can shape together. A shared wardrobe theme can be playful rather than expensive, and it need not become a rule. The photographs remain enjoyable without treating those numbers as current. The pleasure is in choosing something together and enjoying the result, not proving anything about the relationship through a photograph.

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