Fascinating Pictures Use Optical Illusions To Encourage Pet Adoption

Fascinating Pictures Use Optical Illusions To Encourage Pet Adoption

Photographer Amol Jadhav together with art director/retoucher Pranav Bhide lately created something amazing for Mumbai's World For All Animal Care And Adoptions. They used creative lighting and framing to make a set of optical illusion portraits; each of them contains two pictures in one.


The ads are part of the campaign that promotes pet adoption, with the following tagline: “There’s always room for more. Adopt.”


Jadhav and Bhide—who work for McCann Worldgroup India, Mumbai—created a fascinating interpretation of the tagline by arranging their figures to form an animal shape in the negative space in the middle of the image. Then, using a really bright backlight and enough fill from the front, they managed to capture the people as well as the animal shape in one picture (after a bit of post-processing to clean things up).


The final three ads below are quickly rising to the top of Behance‘s Most Appreciated list:


Fascinating Pictures Use Optical Illusions To Encourage Pet Adoption

Fascinating Pictures Use Optical Illusions To Encourage Pet Adoption

Fascinating Pictures Use Optical Illusions To Encourage Pet Adoption

These pictures aim to send a message that promotes a World For All Adoptathon in Mumbai, and fortunately, the campaign worked very well by all accounts. The event saw a 150% rise in foot traffic, and World For All managed to adopt out forty-two previously-homeless animals in just one day.


Click here to learn more about World For All. You can also find more about the campaign on Bhide’s Behance profile.


Image credits: Photos by Amol Jadhav for World For All, used under creative commons license.

Fascinating Pictures Use Optical Illusions To Encourage Pet Adoption Fascinating Pictures Use Optical Illusions To Encourage Pet Adoption Reviewed by Κατερίνα Παπ on 5:46 PM Rating: 5

1 comment

  1. This is so beautiful! Thank you for sharing the pictures. Love the message, "there's always room for more"
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