Pizza boxes always used to be square, and the round pies inside of them were topped with meat.
However, Pizza Hut is now introducing a limited-time test of a plant-based pizza topping served up in a round pizza box.
The test of these two innovations will take place exclusively at one Pizza Hut location in Phoenix where America’s Original Pizza Company will introduce the new Garden Specialty Pizza topped with Incogmeato by MorningStar Farms Italian sausage.
Pizza Hut partnered with Zume, a company pioneering the shift to a more sustainable future of food, aiming to design a way to put a round pizza in a round box. The round box contains less overall packaging compared to a typical square pizza box, while it’s also industrially compostable and interlocks easily to ensure a smoother delivery. INo pizza insurance policy needed and freed up space in the fridge for leftovers.
Pizza Hut is testing plant-based “Incogmeato” sausage toppings and round boxes https://t.co/uIuCn6LOUV pic.twitter.com/doMkcxPOR2
— The Verge (@verge) October 22, 2019
Following this event in Phoenix, Pizza Hut will examine ways to roll the box out more widely soon.
This limited-time test run of the plant-based Italian sausage Garden Specialty Pizza topping will feature Incogmeato Italian sausage, onions, mushrooms and banana peppers. It’ll be served exclusively on Pizza Hut’s large, hand-tossed crust.
Customers in the Phoenix area were encouraged to stop in at the Pizza Hut restaurant located at 3602 E. Thomas Rd to be among the first to try the limited-run Garden Specialty Pizza, served in the new round box featuring Pizza Hut’s green roof logo. The new product combo was sold for $10 and was available in-store only. All proceeds have raised from the sale of the round box pies during the one-day event were donated to Arizona Forward, a Phoenix-based sustainability organization.
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