In an unprecedented move, California banned the manufacture and sale of animal fur, the first US state to do so.
Effective after 2023, the law will ban residents from selling or making clothes, shoes, or bags with fur.
But we're doing more than that. We're making a declaration to the world that beautiful wild animals like bears as well as tigers have no place on trapeze wires nor jumping through flames.
The laws were praised by Animal rights groups that are optimistic other states will pursue California's example by introducing similar bans.
As would be expected, those with a stake in the huge multi-billion-dollar fur industry are not in favor of the new laws.
Keith Kaplan from the Fur Information Council saying it was part of a radical vegan agenda, using fur as the first step in what will eventually expand into other bans on what we eat and wear. Kaplan believes that fake fur isn't a renewable or sustainable option.
The law excludes the use of leather or cowhides, the full skin of deer, sheep or goats, and furthermore also does not apply to used products or those used for religious or tribal purposes.
Offenders breaking the no-fur law can face a fine of $500 (£395) and repeat offenders a fine of up to $1,000 (£790).
Several high-end fashion designers such as Gucci, Versace, and Prada, have already stopped, or plan to stop using fur in their designs.
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