“Beauty is in the eye of the beholder,” they say. But is it really? We're all influenced by the zeitgeist, like it or not, and the ‘beauty standards’ of our times undoubtedly impact on what we perceive to be 'beautiful.'
Fitness blogger Cassey Ho has observed that the ‘perfect’ body shape that society bestows on women is changing ever more quickly. Like the fast fashion's insidious nature, where trends come and go in the blink of an eye, these rapid changes are leaving women feeling confused, exhausted and inadequate.
To illustrate her point, Cassey decided to show how beauty standards have changed over the years.
“Mid 2010s-2018 – Big butts, wide hips, tiny waists, and full lips are in! There is a huge surge in plastic surgery for butt implants thanks to Instagram models posting “belfies”. Even cosmetic surgery doctors have become IG-famous for reshaping women. Between 2012-2014, butt implants and injections rise by 58%.”
“Mid 90s-2000s – Big boobs, flat stomachs, and thighs gaps are in. In 2010, breast augmentation is the highest performed cosmetic surgery in the United States. It’s the age of the Victoria’s Secret Angel. She’s tall, thin, and she’s always got long legs and a full chest.”
“Early 90s – THIN IS IN. Having angular bone structure, looking emaciated, and super skinny is what’s dominating the runways and the magazine covers. There’s even a name for it: “heroin chic”.”
“1950s – The hourglass shape is in. Elizabeth Taylor‘s 36-21-36 measurements are the ideal. Marilyn Monroe’s soft voluptuousness is lusted after. Women are advertised weight gaining pills to fill themselves out. Playboy magazine and Barbie are created in this decade.”
“1920s – Appearing boyish, androgynous and youthful, with minimal breasts, and a straight figure is in! Unlike the “Gibson Girl” of the Victorian Era, women are choosing to hide their curves, and are doing so by binding their chests with strips of cloth to create that straight figure suitable for flapper dresses.”
“1400-1700 The Italian Renaissance – Looking full with a rounded stomach, large hips, and an ample bosom is in. Being well fed is a sign of wealth and status. Only the poor are thin”
People congratulated her on her positive project in the comments:
Reference: Bored Panda, Cassey Ho
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