Adidas Creates Sneakers That Are Made Entirely from Ocean Trash
With Earth’s oceans being overloaded with plastic trash, engineers all over the world are making efforts to find innovative ways to remove this harmful debris from the marine environment. Thus, Boyan Slat of The Ocean Cleanup promises to launch a massive ocean cleaning system in 2016.
But what if there was also a way to give this plastic a new life and use it for further production? German footwear giant Adidas has proposed a non-trivial idea on what to do with ocean waste – to make shoes out of it, of course!
The company has created a prototype of sustainable sneakers made almost entirely from ocean trash. In particular, the upper shoe is made out of illegal gill nets and other plastic debris removed from the ocean while the shoe base incorporates sustainable materials.
Collecting plastic from the ocean to knit the sneakers was not an easy task. In fact, it was done with the collaboration of the nonprofit organization Sea Shepherd, which organized a 110-day expedition to track illegal fishing boats in West African waters. The green part of the Adidas shoes is nothing but fishing nets collected in the course of this expedition.
At the same time, Adidas plans to release a line of sustainable sneakers later this year, believing that there will be no problem with finding plastic waste, such as fishing nets and beach trash, to be used in the production.
The company claims that this initiative is aimed not only to recycle ocean trash but also to help reduce and avoid the production of plastic waste. Thus, Parley for the Oceans, a new nonprofit organization founded with the support of Adidas, is developing innovative technologies to alter the structure of plastic and make it less harmful to the environment, as well as to minimize the use of plastic in production in general.
“We’re going to end ocean plastic pollution only if we’re going to reinvent the material,” said Cyrill Gutsch, Parley for the Oceans founder. “Plastic doesn’t belong in nature, it doesn’t belong in the belly of a fish, it doesn’t belong out there. The ultimate solution is to cut into this ongoing stream of material that never dies, is to reinvent plastic.”
The company seeks to develop a material that would decompose safely in the environment, unlike the conventional plastic that is estimated to take more than 500 years to break down.
Adidas hopes that the use of this innovative material could eventually go beyond the production of footwear. “We don’t have to limit ourselves,” said Eric Liedtke of the Adidas Group. “We can put this in T-shirts, we can put this in shorts, we can put this in all kinds of stuff.”
What do you think?
Source: The Mind Unleashed
- Longest Floating Structure In History Sets Out To Clean The Ocean In 2016!
- 20 Year Old Claims He Can Rid the World’s Oceans Of Plastic
- Fungus Discovered in Rainforest Capable Of Eating Plastic Pollution
- Water Nest 100: An Eco-Friendly, Solar-Powered Home Made With Near 100% Recycled Materials
- This Billionaire is Giving Away 99% Of His Wealth, Funding Hi-Tech Sustainable Inventions for the Financially Weak
- Paradise or Oblivion (Documentary) - The Venus Project
- Tesla’s $3,500 Powerwall Will Let Households Run Entirely On Solar Energy!
- Meet The Woman Building Stunning Sustainable Homes From Bamboo
- India Unveils The World’s First 100% Solar Powered Airport
- UK About To Test Roads That Charge Electric Cars As They Drive
- Denmark Just Produced 140% Of Its Electricity Needs Via Wind Power
- Seed Bombers Can Plant An Entire Forest of 900,000 Trees A Day!
- Solar Plane Completes Record 120-Hour Flight Across Pacific Ocean!
- Rapper Akon Opens Academy to Provide Solar Power to 600 Million Africans
- Non-Profit Organization Brings Free Solar Energy To The People Of Gaza
- Newly Invented Off-Grid Solar Grill Can Store Energy & Cook At Night Without Electricity
- This $10,000 Car Runs On Air
- The New Hybrid Car That Runs on Air!
- A Hovercar That Works Using The Magnetics Of The Earth!
Adidas Creates Sneakers That Are Made Entirely from Ocean Trash Reviewed by Truth Seeker on 4:15 AM Rating: